Our Journey

The seeds of GoodWerk Counseling took root back in 2016 in New York City where Dr. Alfonso witnessed firsthand the systematic challenges inhibiting people of color from seeking and receiving quality care. 

  • Driven by the transformative power and resonance of culturally responsive counseling, along with a commitment to make a meaningful lasting impact, he began realizing his aspirations to inspire and create change within the field of mental health.

    Fast forward to January 2022, amid the isolation of a global pandemic, we seized the moment to reimagine the practice, transforming it into GoodWerk—a collective focused on fostering empathy and understanding for the betterment of people and communities of color. 

    From our beginnings in a small office in New York, we have grown and broadened our reach to serve individuals, couples, families, and organizations across New York, New Jersey and Florida. We received profound appreciation from our clients and have been recognized as a Minority Business Enterprise in New York and New Jersey—a testament to our unwavering commitment to diversity and inclusion. 

    At GoodWerk, we measure our success by the experiences and achievements of those we serve, and we wholeheartedly believe that when they rise, we all rise. 

    As compassionate professionals, we're guided by the principles of culturally responsive and quality care. Our emphasis on shared responsibility and collective prosperity leads to a more inclusive and thriving community. We're committed to validating our clients' and those who mirror our own backgrounds and experiences, refusing to marginalize or minimize them. We strive to create a haven of safety where every voice is heard and every story matters.

    We also know that our journey is only just beginning. Our mission—to uplift, empower, and serve those marginalized and underserved communities—is the compass that guides our path toward our north star of a world without margins where everyone receives the care and support they want and need.

Our Client Stories

"Why therapy? Why now?"

“A few years back, I found myself going through a heart-wrenching breakup. I knew I needed some help and guidance, so I decided to take a leap of faith and reached out to GoodWerk's team. During some of our initial conversations, the focus was not only on understanding the "Why therapy? Why now?", but on setting goals for the future. This holistic care made me feel supported and helped me build trust with my counselor. I knew I had found a safe space with the GoodWerk team where I could express my emotions without fear of judgment. I learned that embracing vulnerability is a sign of strength. Thanks to GoodWerk, I feel like I'm starting to blossom again."

- Entrepreneur | Tech Industry

“I feel more connected and fulfilled!”

“After years of climbing the academic ladder and facing burnout, I really struggled to balance the demands of work and personal life. I knew I needed a professional that would provide me with support. That's when I discovered GoodWerk. From the very first session, I experienced a sense of relief just from sharing. With their guidance, I was able to peel back the layers of emotions and unmet expectations that had piled on over the years. I am grateful for the tools and insights they provided me which I still use to this day. I feel more connected and fulfilled as I embark on the next chapter of my life."

- Assistant Professor | Business and Management

“I now understand my journey is about progress—not perfection."

"During my first year of college, Covid-19 happened resulting in a lot of change going on in my life. I was feeling lost, isolated and was looking for somewhere I could get help. Through tele-health services, GoodWerk helped me identify my strengths and take the first step in overcoming my feelings of loneliness and disconnection. While this was my first time attending therapy, my counselor created a welcoming environment where I could talk about anything.Not only have I gained valuable insight into the importance of self-awareness and prioritizing my well-being, I now understand that my journey is about progress and not perfection."

- Undergraduate Student | Journalism & Media Studies

Your comfort, growth, and wellness are our top priorities.

Our Client Journey

You'll learn more about our services and have the opportunity to see if GoodWerk is the best fit for your therapeutic needs. Our client service professionals are ready to answer any questions you may have about our approach to best supporting you.

Prior to completing your initial intake session, you’ll have the opportunity to join into the GoodWerk Therapeutic Community where you’ll onboard (confirm rates and potential coverages) as well as gain access to your client portal where you’ll find helpful resources and next steps.

We strongly believe that a strong therapeutic relationship is essential for success in therapy. This 60-minute remote session is an opportunity to meet your therapist and begin building with them as they gain a deeper understanding of your unique challenges and goals.

You'll engage in regularly scheduled sessions with your therapist, reviewing your goals and accomplishments along the way to ensure that therapy continues to be relevant and beneficial to you. Remember, this is your journey and we're here to support you every step of the way.